This TV ad was promoting the cardiac treatment at Maimonides Hospital in Brooklyn in comparison to the hospitals located in Manhattan. The idea was to appear like a breakup text letting the Manhattan hospitals know that Brooklynites wouldn’t need to make the trip for quality care when one of the top cardiac hospitals is right in their proverbial backyard. I collaborated with the video director and client through the whole creative process from storyboard to production, as we came up with a definitive ad for a target audience that was relatively young to receive cardiac messaging.

I used Photoshop for the storyboard and editing the background imagery, and After Effects for the keying and animation.