Digestive Advantage Fruit

My Role

This Instagram Feed post was to promote the use of natural ingredients (fruit in this case) to help with regulating your digestive system. It was a good separation from always drawing attention to the supplements like some brands do. There was also a static image post that did promote the product as well. Their releases were scheduled by our team’s social media manager. My role was to help concept the ideas and then to animate this post and create the static one.

I used Photoshop for asset prep and After Effects to animate everything.

The Process

Digestive Advantage fruit assets
Sourcing assets

Coming up with this concept with my social media manaager, I needed fruit imagery, but I had to be picky with my choices. They needed to work in the composition, and I had to simply "Photoshop" the pair of bananas together to be certain of their placement.

Layout and mockup

These are my two mockups for Instagram Feed posts. The purple one was just a static image, but the blue one served as my base layer for this aniamtion.

Animation

These highlight animations are so simple to make, by just animating the trim path property of lines you've drawn, but they are such an effective addition for their purpose. Here's an early version where I'm refining their placement and stroke thickness.

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