As a pioneering Motion/Interactive Designer with 20 years of cross-platform experience, I work with large and small clients, ranging from Netflix, Disney, and Bayer to local NYC startups. I’m inventive in how I penetrate to the heart of problems in order to produce top-quality, award-winning, responsive, 360° solutions.
Experience:
Hogarth CA — Sr. Motion Graphics Production Artist
July, 2022 – Present – Sunnyvale, CA (Hybrid)
Coordinate with team leads on Apple’s interactive marcom team to efficiently produce motion graphics and UI animation for annual update videos, product launches, and other website content
Focusing on watchOS, iOS, macOS, and visionOS to elevate demand among various key target audiences
FCBCURE — Sr. Art Director
February, 2021 – July, 2022 – Parsippany, New Jersey (Remote)
Develop single-minded, strategic ideas to exceed marketing KPIs for clients (including Abbvie, Merck, and Bayer), by collaborating with and directing creative team members in concept and production of campaigns using print, motion, video, or web solutions
Maximize efficiency of campaigns by tactically coordinating with account and client partners to help formulate and guide marketing strategies
Design Consulting — Art Director, Motion/Interactive
2009 – Present
Collaborate with advertising, TV, short film, and nonprofit clients (including Netflix, UniWorld Group, Maimonides Hospital, etc.) to hit various KPIs by building appropriate motion, video or web designs. Remotely coordinate more efficiently with tools like Zoom, Slack, WhatsApp, WeChat, and Skype
Dragons Group — Senior Digital Designer
April, 2019 – November, 2019 – Parsippany, New Jersey
Managed junior designers by providing creative oversight as design team lead for the RB Pharmaceuticals sexual well-being brands (Durex and K-Y)
Streamlined production timelines and prioritized campaign work based on brand sales and engagement KPIs, using tools like Slack and Skype to maximize efficiency and coordinate international team workflows on a global scale
Revitalized brand recognition, based on social media and OOH engagement, by establishing unified visual strategies for brands to follow in their 360° ad campaigns
RhythmOne — Digital Designer
October, 2013 – August, 2017 – Boston & New York City
Enabled Fortune 500 companies to increase engagement and drive revenue, by playing a key role in the design and development of ad campaigns and debuting the integration of true responsiveness in creative units
Initiated and then improved upon performance of first-to-market, industry-leading ad formats by ideating, producing, and then iterating on pixel-perfect, cross-platform creative
Boosted efficiency between front- and back-end departments in global offices by incorporating coding knowledge during communication via Asana, Slack, Skype, and Webex
Trib Total Media — Multimedia Designer
October, 2005 – October, 2013 – Pittsburgh
Increased viewership of Trib Total Media’s news website, measuring both quantity of viewers and time spent on the site, by pioneering the inclusion of state- and national-level, award-winning interactive graphics
Explained potentially confusing ideas to viewers and readers by combining online interactive work with corresponding infographics and illustrations in TTM’s newspapers
Skills:
Motion graphics, Animation, Video editing, Web/UI design, Photo editing, Audio editing, 3D modeling/animation
Software:
After Effects, Nuke, Premiere, DaVinci Resolve, Media Encoder, Sorenson Squeeze