This was a spec piece used to test the production and serving of a first-to-market ad unit called a “launchpad.” This type of unit proved to be very attractive to many clients from a number of industries, because it allowed more of a full screen experience than a more traditional fixed footer. My role was to work with the development team to help come up with the technical specifications, and I also went on to design and produce the unit.

I used Photoshop for the design and layout, After Effects to key and prep some footage, Animate to actually build the unit, and JavaScript for animation and tracking.