This was a spec piece promoting the newly-released Batman V Superman: Dawn of Justice movie. Its purpose was to add as much functionality as possible to the ad, building in HTML instead of the previously-ubiquitous Flash, in order to test things like serving speeds and latency. The unit includes a Google locator map allowing the viewer to find the closest AMC Cinema to them that was playing the film, along with a video trailer for the movie. To add some style and file size, I also added swipability to travel from panel to panel along with some parallax animation for the background elements. The CTA button takes viewers to the official movie webpage.

I used Photoshop for all the asset prep, and then I built the ad unit using HTML, CSS, and JavaScript.