This project for Move Free used some branded images and animations and copy to get consumers to think more about their daily (and nightly) habits in the context of joint health and weight control. The campaign mixed in more images of non-elderly people, which along with the target medium of Instagram, represented a younger target audience for the brand. I used brand assets and my own sourced imagery and footage to produce the static posts and animate the stories. These social pieces had a positive impact in engagement in that slightly younger target audience, which then trickled down into a corresponding slight uptick in sales.

I used Photoshop and Illustrator for the Instagram Feed images and prepping the assets in the Instagram Story animations, where I used After Effects to actually do the animating.