Durex wanted to time an Instagram post to coincide with May 4th in order to target the Star Wars fan demographic among their users (“May the 4th be with you,” get it?) While May 4th is not an actual holiday, it is a recognizable enough event among the demographic that the post was able to boost engagement during that weekend. My job was to work with the copywriting team to come up with a strong visual idea for the post, and once we had a plan I was to do all the animation.

I used After Effects for the animation and Photoshop to edit and prep all the textures.