The client wanted to convince potential consumers that green plants’ chloroplasts are similar to human red blood cells, which would then entice them into buying and drinking a new chlorophyll water drink. My job was to show this visually in a short animation. The strategy was to show the similarity using their similar molecular structures. The animation was used on the client’s website as part of the promotion for the new-to-market drink. I was responsible for conceptualization of the approach, as well as all animation and editing.

DISCLAIMER: This science is inaccurate. The molecular diagram clearly shows many differences in both atomic structure and chemical bonding. They are, in fact, different in form and purpose.

I used After Effects for the animation and Photoshop for the preparation of intermediate pieces like storyboards.