This partnersip was a great match because Ubisoft gave minimal direction, and they knew that gave my agency the freedom to debut a first-to-market ad format. The goal for this unit was to increase interest in the release of Assassin’s Creed: Unity, so I treated this similarly to how I would treat an ad for a movie premier. I incorporated one of the game’s trailer videos along with an adaptation of a hero shot of the characters, and I timed the appearance of the elements so the viewer’s eye would be able to follow the motion and see each one in a specific order instead of potentially missing any with a static background. Ubisoft loved it and gave it a tremendous compliment, calling it “inspired genius.”

I used Photoshop to prep the assets and create the mockup, After Effects to do some simple rotoscoping, and Animate with JavaScript to build the final ad.