This campaign promoted the new elderberry-flavored version of Airborne’s immune system support supplement. The goal was to make consumers aware of it in the first place, but also to show that the new product would maintain Airborne’s familiar reputation. The idea to have the two bottles morph from one to the other via a spin is a great way to show this, but it was impossible to achieve without incorporating 3D models and animation, or using actual footage of the bottles spinning – neither of which existed. I had to make known that the idea the brand representatives had been sold on was a technical impossibility and come up with the closest possible substitute to reach the campaign goal.

I used Photoshop to isolate and prep the assets, After Effects to build both animations, and Premiere to layer in music and audio effects.