The goal of this post was simply to maintain awareness of the Durex brand. The timing coinciding with Easter only touched on the commercial side of the holiday (the bunny and eggs), instead of anything overtly religious. It was not indicative of any targeting of christian users, but just reflected the brand’s desire to have a steady stream of posts on all major occasions in the year to keep awareness up. My job was to source the imagery and footage and to produce the animation. I also worked with a copy writer to help decide on the wording.

I used Photoshop for asset prep, and After Effects to animate.