This Enfamil campaign was a release of billboards in New York City’s Times Square. There were 8 static image signs along with one animated version. One of my tasks was to organize, edit, lay out, and package the static sign imagery. I was also to build a looping animation for the last billboard. The animated sign was more fun to work on, but the required lack of Enfamil branding makes me think the static signs connected with consumers better.

I used After Effects for the animated Times Square billboard, Photoshop for the layouts of the static billboard images, and InDesign for the final packaging and delivery to the Enfamil brand for printing.