I animated various UI animations, mostly focusing on watchOS, as shown in the example above. The animations were then incorporated into the larger keynote video. I also did some compression and production of existing video assets for localization to other geographic areas.

We need to match UI animations as closely as possible to being pixel perfect, while also departing as needed so the video’s story can make it across well.

After Effects was my main tool here, supported by Photoshop and Illustrator.