Instagram Linkedin Move Free Ultra Challenge My Role This project for Move Free used some branded images and animations and copy to get consumers to think more about their daily (and nightly) habits in the context of joint health and weight control. The campaign mixed in more images of non-elderly people, which along with the […]
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Instagram Linkedin Durex Easter My Role The goal of this post was simply to maintain awareness of the Durex brand. The timing coinciding with Easter only touched on the commercial side of the holiday (the bunny and eggs), instead of anything overtly religious. It was not indicative of any targeting of christian users, but just
Instagram Linkedin Durex 420 My Role This was an Instagram Feed post promoting the Durex brand with a target release date of April 20 (420, maaaaan!). This idea was perfect for Durex to use in trying to engage with their younger target audience, which was the goal. I had to find a balance in the
Instagram Linkedin Airborne Elderberry My Role This campaign promoted the new elderberry-flavored version of Airborne’s immune system support supplement. The goal was to make consumers aware of it in the first place, but also to show that the new product would maintain Airborne’s familiar reputation. The idea to have the two bottles morph from one
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Instagram Linkedin Deadpool My Role This spec piece, promoting the Deadpool movie, was used as a proof of concept for the efficiency of adding swipability to ad units while still maintaining reasonably small file sizes. It recreates one of the (many) memorable scenes from the film, which was perfect to use in a horizontally-swiping setup.
Instagram Linkedin Assassin’s Creed: Unity My Role This partnersip was a great match because Ubisoft gave minimal direction, and they knew that gave my agency the freedom to debut a first-to-market ad format. The goal for this unit was to increase interest in the release of Assassin’s Creed: Unity, so I treated this similarly to
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Instagram Linkedin Batman V Superman: Dawn of Justice My Role This was a spec piece promoting the newly-released Batman V Superman: Dawn of Justice movie. Its purpose was to add as much functionality as possible to the ad, building in HTML instead of the previously-ubiquitous Flash, in order to test things like serving speeds and
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Instagram Linkedin Cookie Jam My Role This was a mobile ad unit promoting and driving traffic to the game Cookie Jam. The client provided a verbal guide for things like timing along with a layered Photoshop file to serve as both a mockup and a source of assets. Once I was able to separate all
Instagram Linkedin The Who Was? Show – Episode 9 My Role The Who Was? Show was a new offering on Netflix with a target audience of young children. Actors portrayed various famous people throughout history and the show explained two important figures per episode. My job for episode 9 was to remove an eyeline prop
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