Pharma DTC

Instagram Linkedin Move Free Ultra Challenge My Role This project for Move Free used some branded images and animations and copy to get consumers to think more about their daily (and nightly) habits in the context of joint health and weight control. The campaign mixed in more images of non-elderly people, which along with the […]

Instagram Linkedin Durex Easter My Role The goal of this post was simply to maintain awareness of the Durex brand. The timing coinciding with Easter only touched on the commercial side of the holiday (the bunny and eggs), instead of anything overtly religious. It was not indicative of any targeting of christian users, but just

Instagram Linkedin Durex 420 My Role This was an Instagram Feed post promoting the Durex brand with a target release date of April 20 (420, maaaaan!). This idea was perfect for Durex to use in trying to engage with their younger target audience, which was the goal. I had to find a balance in the

Instagram Linkedin Airborne Elderberry My Role This campaign promoted the new elderberry-flavored version of Airborne’s immune system support supplement. The goal was to make consumers aware of it in the first place, but also to show that the new product would maintain Airborne’s familiar reputation. The idea to have the two bottles morph from one

Instagram Linkedin K-Y Social Videos My Role My task here was to edit these 3 videos in order to adapt longer finalized production versions to fit the specs for re-posting on Instagram Feed. The source videos were 25–30 seconds long, at the rectangular 16:9 ratio, and they needed to be roughly 6 seconds long at

Instagram Linkedin Enfamil Times Square Animation Enfamil Times Square Static My Role This Enfamil campaign was a release of billboards in New York City’s Times Square. There were 8 static image signs along with one animated version. One of my tasks was to organize, edit, lay out, and package the static sign imagery. I was

Instagram Linkedin Durex “May the Fourth…” My Role Durex wanted to time an Instagram post to coincide with May 4th in order to target the Star Wars fan demographic among their users (“May the 4th be with you,” get it?) While May 4th is not an actual holiday, it is a recognizable enough event among